Archive for the ‘Marketing’ Category

The holiday parties are mostly over, but the hangover from using some of music freebies I mentioned in my earlier posts is hanging in. Namely, Native Instruments claim that Kontakt Player, “can be easily expanded with 3rd party KONTAKT PLAYER libraries and NI’s own growing range of innovative instruments “Powered by KONTAKT”. Yet numerous users, [...]

Understanding  your audience is  essential for long term success of an artist. In addition to live performances, establishing and developing contacts with you fan base through the media remains probably the most important piece of the puzzle.  MTV remains one of the most influential music networks in the world. The  following presentation, prepared by Melissa [...]

Playing guitar? Ever bought a set of strings? Well, in that case you have been there before: standing in a music store and staring at a wall of different brands and models of guitar strings, wondering about their sound, quality and feel. Choice seems almost endless, right? This shouldn’t really surprise you, but practice of  [...]

Overexposed

27, Dec 2009

Please Go Away in 2010 – GetBack I couldn’t agree more with the list.OK, I get it, it’s marketing 101: exposure, exposure, exposure. But, let’s face it: these artist have been just overexposed. Yes, you can get too much of a good thing. And it’s not about their performance, music production or the way they [...]


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