Understanding  your audience is  essential for long term success of an artist. In addition to live performances, establishing and developing contacts with you fan base through the media remains probably the most important piece of the puzzle.  MTV remains one of the most influential music networks in the world.

The  following presentation, prepared by Melissa Klatsia, International A&R Manager and singer, gives a nice overview of MTV’s six channels, a.k.a. “The MTV 6 Pack”:

This is a handy reference for anyone interested in learning about what’s behind of flash of a TV screen.